Article: The Trend to Stay: Sustainable Swimwear
The Trend to Stay: Sustainable Swimwear
Summer is officially here! We’ve all been hitting the waterparks and having family beach days in our favorite summer swimwear. But let’s talk about how your swimwear choices can ultimately influence our marine life for the better or worse. In an era where sustainability is so pertinent in our daily lives, whether it is recycling or being aware of our consumption, the same care and attention should be extended to preserving our marine life as well, which starts with choosing sustainable swimwear.
In a world where trends fall high and low, the practice of sustainability and preservation of our marine life is a trend that is here to stay, and a practice that should become integrated in our daily lives. The approach is practiced daily at COÉGA Sunwear as we place sustainability at the heart of our production. By following a slow fashion mindset, COÉGA Sunwear ensures that all stages of production adhere to sustainable and ethical practices in an attempt to reduce wastage, whilst simultaneously aiding in the preservation of marine life by reducing our micro-plastic consumption. This is extended to using more recycled and regenerated fabric where possible, continuously striving to make swimwear with an environmental consciousness. Therefore, the only trend that is here to stay is creating swimwear that intertwines style and sustainability into one (who wouldn’t want that?).
One example of us practicing slow fashion and minimal consumption, would be the production process of our Pool Shoes at COÉGA Sunwear. This is due to our Pool Shoes being made from excess fabric that has remained after making the swimwear garments. By continuously recycling and utilizing these fabrics, it ensures that no fabric goes to waste, assuring minimal wastage within the production process. Therefore, through the slow fashion process and commitment to minimizing waste, at COÉGA we have incorporated sustainable practices from all levels of production with an environmental focus.
The problems with traditional swimwear
There are a few major differences between eco-friendly swimwear and traditional swimwear. From materials to sourcing, here is everything you need to know when choosing your summer swimwear with a sustainable mindset.
The outdated practices in making traditional swimwear can have devastating impacts on our marine life. This is because traditional swimwear is typically comprised of synthetic materials like nylon and polyester that have been derived from non-renewable resources, such as petroleum. This compromises the longevity of the product, resulting in continuous investment on your end on different swimwear pieces, as well as having a direct correlation with damaging the environment. The harmful impact of these non-renewable materials is derived from their lengthy decomposition period, contributing to pollution and the emission of greenhouse gases, as the materials attempt to breakdown over time, and releasing micro-plastics into the water, worsening plastic pollution. As you can imagine this creates a wildly unsustainable cycle that continuously damages your bank account and both the environment and our marine life that we are all trying so hard to preserve.
Here are the 4 main components of unsustainable fast fashion swimwear:
1. Harmful Manufacturing Process
2. Degradation in Aquatic Environments
3. Waste Generation
4. Environmental Impact of Materials
The Rise of Sustainable Swimwear: What Makes It Eco-Friendly?
Sustainable swimwear is actively changing fashion standards around the world. Take COÉGA for example, we create swimwear where possible out of recycled polyester and/or nylon, as well as natural fibers like organic cotton. The use of these materials indicates a high level of care and sustainable consciousness in purposefully and meticulously choosing material that have minimal environmental impact, this is due to these materials reducing the demand for new resources, which subsequently reduces further pollution and waste in the fashion industry. To achieve this, it involves using high-quality materials and implementing rigorous quality control measures.
Sustainability extends beyond the use of sustainable materials, it is the upholding of ethical practices and production that fully enhance the brands commitment to sustainability, this can be done through the entire supply chain process, including sourcing, manufacturing, and distribution.
Here are factors to look for in sustainable swimwear:
1) Materials
2) Ethical Production Practices
3) Longevity and durability
4) Eco-friendly disposal
Eco-Friendly Swimwear in Dubai
Many swimwear designs follow fleeting trends, feeding into fast fashion, as it leads to frequent purchases which has a domino effect in increasing waste generation. Therefore, when it comes to swimwear, actively choosing timeless pieces of high quality can reduce fast fashion culture whilst ensuring you look chic and sustainable whilst doing so. This is why at COÉGA Sunwear, you find eco-friendly swimwear made with premium and sustainable fabrics to ensure the longevity and durability of your swimwear, as well as designing timeless pieces, like our swimming suit for ladies ranging from bikini to full modest pieces and boardshorts for men that will last a lifetime. The aim is to create sustainable swimwear for everybody and every-BODY. So, what are you waiting for? Start saving our marine life and make waves in sustainable swimwear.
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